Color is an important part of advertising. Color harmonies use the tertiary color wheel to pair colors in different ways. There is the analogous, complimentary, triad, split complimentary, rectangle, and square harmonies.
To learn how to utilize color harmonies our, assignment was to create a composition and recreate it 3 times, using a different harmony each time. The harmonies were based off the Tertiary Color Wheel. Before starting the assignment, we created our own color wheels to reference while creating our compositions.
This ad from OkCupid is a good example of the complimentary color harmony. It uses two types of complimentary colors: purple & orange as well as lighter purple and green. The color harmony is eye-catching and draws your attention towards the ad, making it successful.