Composition is an important part of creating advertisements. When creating the composition, it is vital to select the right colors, choose the right sizes, relate to your audience, and incorporate a call to action. Types of layouts in composition include the Z Layout, Rule of Thirds, Rhythm or Repetition, Grid System, Golden Ration, Unity, and Hierarchy.
For our Composition Project we designed two magazine ads for Klein College of Media and Communications. The ad was targeted towards perspective students. We were provided only with the copy and logo. To create the ad I utilized the Gestalt Principles and basic layouts we had learned in class.
Single Visual & Z-Layout
This ad for McDonald's is an example of a Single Visual Layout as well as Unity. There is only one visual component, the burger, which makes this a Single Visual Layout. The burger is made of multiple dots of bokeh light which also makes it a Unity Layout. In addition, this ad uses the analogical code of association because it causes the viewer to compare the burger made of lights to a real burger.