One of our projects for my Art Direction class was to design our own logo. We went through many stages of sketching and reviewing before finalizing the logo. The project produced a logo unique to our personal image.
Stage One: Mood Board
Stage Two: Sketches
After sketching many, many versions of my name and initials, we displayed them to the class and went around marking our three favorites on everyone's papers.
Stage Three: Sketches, Sketches
We took the four most popular versions from the first round of sketching and expanded upon them, then did another round of noting our three favorites on everyone's papers.
Sketches, Sketches, & More Sketches
We again took the four most popular versions, but this time the changes were small in order to pin point which aspects were most popular. We then presented them and voted as with the previous phases.
Stage Five: Almost There
For this phase, we did two variations of the three most popular versions: on in regular and one in bold. Instead of reviewing them as a class, our professor indicated which two she thought were the strongest.
Stage Six: Adding Color
After choosing which logo we liked best, the next step was to add color. I went back to phase one and drew inspiration from my mood board to decide on which colors to add. We then presented them to our professor and she indicated which she thought was the strongest.
Stage Seven: The Final Product
The end result of the project was a unique, digitalized logo in both black and white as well as color.